The Anarcho Geek Info Center

All you have to do is have an active email account and set a few minutes aside per day. The surveys will be emailed to you. Just answer the questions and email the survey back. Believe it or not, but it really is that simple. The best part is that the surveys do not take a long time to complete. You could easily complete a survey during the commercials of your favorite TV show. Getting Earn Free Affliate Money is simple. Search engines just aren’t pulling up the high paying websites, read on more about Earn Free Affliate Money. You can gather vital info about which places pay top dollar and which places are useless. Also see Free Outlook Survey Software. These surveys help them better understand how to make an existing product better without having to research design produce and advertise without entirely knowing how well it will be received.

Are you ready to discover how to make as much money as you need in order to take care of you wants and needs? Do you have an online connection, time to spare and an opinion? If you do and you are ready to start making money online you will find that there are industries online who want to know what you think about their products and services. Your opinion is worth a great deal. Big businesses are ready and willing to pay you accurately and on time for taking their surveys. The only way to really make money taking surveys is to get a paid membership in an online survey network. Find out more about Earn Free Affliate Money and Free Outlook Survey Software. Fotolia Dreamstime and Shutterstock are some useful options for you.

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The answer is absolutely yes, for any company large or small. A few cities don’t allow this form of popular and profitable advertising, however even more areas are enjoying the increased profits that selling ad space on their bussystems can offer them. The relatively cheap cost of wrap advertising combined with the huge gains in consumer awareness is a potent combination that can’t be beat.

Wrap advertising is a practice in which an entire vehicle is be covered in decals (usually vinyl or paint) to create a moving billboard. The effectiveness of bus wraps have continually been hailed by industry experts and researchers as changing the face of modern advertisement. There is a 95 percent recall rate on vehicle wrap advertising, and some surveys have shown that mobile bus wrap advertising has increased sales by more than 100 percent as brand awareness was improved. It seems that wraps just stick in the consumer memory, and that’s great news for businesses.

Because of the advancements made in the vinyl decals which are becoming so pervasive through out the industry, bus wraps are both easy and inexpensive to add or change on a vehicle. The part of the advertisement that covers the windows can be perforated in order to maintain passenger’s views of the outside. Especially in high traffic metropolitan areas an advertisement that is placed on a mobile billboard can be seen by hundreds or even thousands of potential consumers per day. The very mobility given by the nature of the advertising medium ensures that a variety of neighborhoods and demographics will be exposed to your marketing.

Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ this crucial dynamic.

Consider this simple blueprint that gets everyone working towards the same external audience behaviors insuring that your public relations effort stays focused: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Winners use it to produce results like these: community leaders beginning to seek you out; welcome bounces in show room visits; capital givers or specifying sources looking your way; prospects starting to do business with you; customers making repeat purchases; membership applications on the rise; fresh proposals for strategic alliances and joint ventures; higher employee retention rates, and even politicians and legislators starting to view you as a key member of the business, non-profit or association communities.

Here’s how they do it.

They start by finding out who among their important outside audiences is behaving in ways that help or hinder the achievement of their objectives. Then, they list them according to how severely their behaviors affect their organization.

Next, they take steps to find out precisely HOW most members of that key outside audience perceive their organization. Now, if you don’t have the budget to pay for what could be costly professional survey counsel, you and your PR colleagues will have to monitor those perceptions yourself. Actually, they should be quite familiar with perception and behavior matters.

Best way to get that activity under way is to meet with members of that outside audience and ask questions like “Are you familiar with our services or products?” “Have you ever had contact with anyone from our organization? Was it a satisfactory experience?” Be sensitive to negative statements, especially evasive or hesitant replies. And watch carefully for false assumptions, untruths, misconceptions, inaccuracies and potentially damaging rumors. When you find such, they will need to be corrected, as they usually lead to negative behaviors.

Here, you must select the specific perception to be altered which then becomes your public relations goal. You obviously want to correct any untruths, inaccuracies, misconceptions or false assumptions.

Clearly, a PR goal without a strategy to show you how to get there, is like lasagna without the marinara sauce. As you select one of three strategies especially constructed to create perception or opinion where there may be none, or change existing perception, or reinforce it, what you want to do is insure that the goal and its strategy match each other. You wouldn’t want to select “change existing perception” when current perception is just right suggesting a “reinforce” strategy.

Now, you create a compelling message carefully put together to alter your key target audience’s perception, as specified by your public relations goal.

Here’s a thought. Combine your corrective message with another news announcement or presentation which may provide more credibility by downplaying the need for such a correction.

Your message must be compelling and quite clear about what perception needs clarification or correction, and why. Of course you must be truthful and your position logically explained and believable if it is to hold the attention of members of that target audience, and actually move perception in your direction.

I like to call the communications tactics you will use to move your message to the attention of that key external audience, “beasts of burden” because they must carry your persuasive new thoughts to the eyes and ears of those important outside people.

Happily, you have a wide choice because the list of tactics is long indeed. It includes letters-to-the-editor, brochures, press releases and speeches. Or, you might choose radio and newspaper interviews, personal contacts, facility tours or customer briefings. There are scores available and the only selection requirement is that the communications tactics you choose have a record of reaching people just like the members of your key target audience.

We are all lucky in this business because things can always be accelerated by adding more communications tactics, AND by increasing their frequencies.

Colleagues and others will soon be asking about progress. Of course, you will already be hard at work remonitoring perceptions among your target audience members. Using questions similar to those used during your earlier monitoring session, you’ll now be sharp-eyed and on the lookout for signs that audience perceptions are beginning to move in your general direction.

Satisfying curiosity in this regard is largely a matter of serving up the results you will receive when you undertake this aggressive public relations plan. Put another way, it’s Happy Hour time when you achieve the kind of key stakeholder behavior change that leads directly to achieving your department, division or subsidiary objectives.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Robert A. Kelly © 2004.

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com

As more and more consumers shift to new forms of media, like the Internet, to do nearly all their daily tasks (correspondence, shopping, information searching, entertainment, etc.) marketers are looking for novel ways to bring products and services to people without going through the pain of directly phoning them or sending advertising materials, which add to operational costs.

The growing trend towards the Internet has compelled advertisers to seek customers’ attention via non-intrusive ads that appear on search engines and web sites that are related to the services they offer.

This is where Google Adwords comes in. Google Adwords is a relatively cheap and easy way to buy cost-per-impression (CPM) and cost-per-click (CPC) ads. The ads come up alongside the results that are displayed when you search for something on Google (usually on the right side), or on Google’s sister sites, like Blogger, EarthLink and AOL.

Being a Google Adwords account holder, you get to pay only for the sites Internet users click. And because Google is at the top of the Internet search engine industry, you are sure that your ad reaches an infinite number of potential clients.

How to Start

First off, you need to identify your advertising goals. This will make it easier for you to build a keyword list and categorize them into various Ad Groups, depending on your target readers. The key questions you need to ask before you proceed are:

1) What does your company do and what does it offer?

2) Who is your target market?

3) What are you promoting and how do you want your customers to respond to your Adwords ads? Would you want them to purchase something or subscribe to your service?

4) What returns do you expect? How would you gauge if your strategy is successful?

The Cost

To make it short, Google Adwords don’t cost much to make happen. How much you expend will depend on your alloted budget and your knowledge of your target market. With Google Adwords, you pay only a very minimal one-time fee to activate your account. After which, you will only pay for every click on your Adwords ad, which could go as low as US$0.01 each.

If nobody clicks your Adwords ad, you don’t have to pay a single cent! You can even set up a daily budget by placing a limit so you can track your expenses more thoroughly.

Google Adwords’ key goal is to help small businesses reach target customers at a small price. So even if you’re working under a very tight budget, you can still say goodbye to those expensive Internet ad placements.

How Do I Know if Google Adwords Benefited My Business?

You hold the answer to that. When you’ve begun seeing profits in your venture, then that is final measure of the Adwords success. You can track click and impression activity on your Adwords ads by accessing the Google Conversion Tracking page (http://adwords.google.com/support/bin/topic.py?topic=86).

There, you will be taught the basics on you to read your Adwords performance, as well as how to set up your conversion tracking account and how to troubleshoot when problems arise.

The best thing about Google Adwords is that you’re working with a reputable name that has your interest at the topmost of its priorities. So if you’re a startup venture that seeks to reach a much wider range of clients at a minimum cost, set up a Google Adwords account and reap the fruits of your labor shortly after.

(but also one of the most crucial part)

It is time consuming, and… don’t you agree… a tiny bit boring!

Because of that, many webmasters are tempted by the countless offers you find online telling you they will use a software to submit your site to 500 000 directories.

It is tempting because it is cheap, and because it looks like a huge number of backlinks!

Unfortunately, in this huge list of supposedly directories, many sites are in fact link farms with hundreds of poor quality links and often no PageRank, or FFA sites (free-for-all) where everyone can submit but your site does not stay there for a long time. Those two kinds of sites will HURT your ranking in Google, Yahoo and MSN, the 3 major search engines.

There are no major secret behind search engine optimization. You need 2 things : original and optimized content and lots of high quality backlinks.

The importance must be put in “QUALITY” backlinks. This mean links from site with high PageRank and from site with a high link popularity.

To get those quality backlinks, there are not many other options than to do it manually.

The other main advantage of submitting manually to directories is that directories are managed by humans and they will review your site for its quality and for the category you want it to go to. By submitting manually, we insure that your site will be submitted in the proper category. This increase your chances of being listed.

What to look for when you buy manual submission:

* No monthly submission fees. Why? The answer might be shocking to some of you but : there’s no need to re-submit to directories! Once you have been added, you are there. Re-submitting can only get you accused of spam!

* No unnecessary fees. Some companies will lure you into their services with a low monthly fee that goes on for a year.

* Affordable price, but realistic. Submitting to directories manually takes time, an offer that sounds too good to be true might be… not good at all!

Conclusion
By using a reputable company to do the manual submission of your site, ou will save time! Instead of spending time submitting your site yourself, you can concentrate on building your next site, or growing the current one you have. This should increase your revenues faster.

Stephanie Hetu
Stephanie is an SEO specialist offering a high quality manual submission service to various clients, at an affordable price.

1,500 huge posters located throughout Jerusalem and Tel Aviv,
Israel declaring “The Killers are Free” is the latest move
in a brilliant campaign being waged to bring Shimon Peres to
justice for the murder of Yitzhak Rabin.

“The Killers are Free”

“ShimonPeres.net”

all appear on the sign that Israeli David Rutstein is wearing
in the poster which is considered “provocative” in Israel and
even dangerous since opponents could accuse it of “incitement.”
In the United States it would simply be considered expressing a
strong opinion.

The huge Hebrew headline reads: “The Killers are Free” followed
by “David Rutstein” and “Jewish Hero.” The posters refer to
Rutstein as a Jewish hero since one must be brave to go public
with such controversial charges in Israel. Many feel that
grabbing one international headline is enough to put Shimon
Peres on trial by raising public awareness and increasing the
outcry for justice.

David Rutstein is joined in this unprecedented campaign for
justice for Rabin by Israeli author Barry Chamish
(who was one of the first whistleblowers to raise serious doubts
about the official government version of the Rabin
assassination) and Christian-Zionist American author David
Ben-Ariel who believes the murder of Yitzhak Rabin is
all part of the phased destruction of Israel leading to the
ultimate occupation of Jerusalem by the German-Jesuit EU forces
gaining momentum with the Vatican’s recent salvos against
Israeli sovereignty over the hotly disputed Jerusalem,
especially its coveted Temple Mount, the crown jewel of the
ages.

The success of any Internet business or e-commerce is dependent on traffic. No traffic equals no sales and profits. This is no hidden secret. Everyone wants web traffic.Website owners have spent time and money to design elaborate websites with all the bells and whistles. The bottomline is without traffic, any online business is doomed to fail.

While many web business have gone bust in the past, there are many other smaller websites generating consistent income by concentrating on certain niches and subniches. These small businesses do not come into direct competition with the big boys. Their traffic size may be nowhere in comparison with big companies, but it is targeted.

This is a reason why niche marketing is the way to go. Laser target certain groups of people and drive them to your website. Precision marketing is essential so that you could count on all the traffic on your site as prospective customers and not casual surfers.

It takes money to make money is a well known phrase in the business world both online and offline. One way of spending money for business revenue is through advertising. Advertising gives publicity to your business. With the right type of advertising, you can see the spurt of targeted traffic to your site. With a certain volume of traffic, even if only a small percentage turns out to be buying customers, it may still be viable depending on the net profit you earn from the sale of each product or service.

Google Adwords

Presently, Google Adwords is one of the major Pay Per Click advertising program on the Net. In recent times, its popularity has surged.

What is a Pay Per Click ad program?

You only pay when someone clicks on your ad link. You bid for keywords or keyphrases that you propective customers will use to search for your product. Competitive keywords will cost you mega dollars per click. Less competitive ones will cost less. The key is selecting key phrases that generate a lot of searches, and do not trigger a lot of competitive ads.

Each time a person performs a search query in Google using your selected keywords, it will trigger the search engine to display your ad. If you are the highest bidder for your selected key phrase, your ad will occupy the top spot on the first page of Google’s search results page under Sponsored Links.

Pay Per Click ad program drives targeted web traffic to your website. It is the fastest way to give visibility to your business. It ensures that your targeted group of people sees your ads.

Besides Google, your ads can also be featured in Google’s affiliate search networks. These includes sites like, AskJeeves, AOL Search and Netscape. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features determined by the keywords you have chosen for your ads. The frequency of your ad is determined by your set budget.

Attracting Qualified Traffic

Google Adwords ad program drives targeted web traffic to your website through the keywords or key phrases you have selected. You know that the traffic you attract through your Adwords ads are interested in your products or services. So, it gives you a more accurate traffic to buying customers ratio. The traffic to buying customers ratio or conversion rate will show how effective is your Adwords campaign.

With your Google Adwords ad, every click on your ad is a potential sale. Your keywords, ad headlines and ad text must match your landing page, which is the page that your prospective customer arrived at when they clicked your Adwords link.

Google Adwords is an effective way to attract qualified traffic to your website. If you plan your Google Adwords campaign well, your ROI (Return On Investment) will justify your ad costs.

Gerrick W
mailto:gw@1stinternetmarketingsolution.com
Information and Software Tools You Need
to Effectively Promote Your Online Business.
Visit: http://www.1stinternetmarketingsolution.com

Bring those visitors back for more, applauding you and saying
BRAVO! They will create a buzz about your great site, and send
you many more visitors through word of mouth. These visitors
are your personal marketing force.

If you are a non-techie like me, you may not have heard of what
a “sticky” Web site is (it is the stuff that lures visitors back again
and again). But we do know we want that!

Forget getting to the top of the search engines. Let your
Webmaster do that. Instead, try out some of these low-
maintenance ways to bring ‘em back to your Web site for more.

1. Upload new, original, and useful content often. Do not think
of your Web site as a virtual brochure. Avoid blatant ads such
as banners, which turn visitors off. Give them information only
they can’t find anywhere elseand give it free. People want
and need how to’s, especially.

Always think benefits when you post some new article. Helping
your visitors get what they want will bring their trust and respect
as an expert, and eventually, bring you profit from your book,
other products, or service.

2. Update your Web site content regularly and often, perhaps
daily or weekly. If someone visits your site and finds nothing
new, they will disappear into cyberspace and spend their time
on other sites.

If you don’t want to write articles, copy and paste other people’s
articles or tips from their ezines or Web sites with their
permission, of course. Keep the pieces under 1200 words.
Common lengths are anywhere from 75-1000 words. You can
include a tip list, past feature articles from your ezine, an excerpt
from your book, poetry, a heart-felt story, or a character sketch
from your fiction book.

3. Publish your own ezine. Make it short and sweet. Start with
a monthly, then see if you can do it bi-weekly. If you don’t stay
in regular touch with your possible buyers, they will forget you
and your book’s message.

People want to know you better, so they can trust you and think
of you as an expert in your field. Your free information, tips and
resources will keep them as subscribers. If they like your ezine,
they will recommend it to others. The opt-in eNewsletter tops all
other ways to drive traffic to your site, and it can be mass mailed
free, too. Check out www.topica.com.

4. Include a recommending service on your site. Your repeat
visitors create new traffic. Check out www.Recommend-
It.com. It’s free, fast, and versatile. Each time someone
recommends your site, they are entered in a contest to win a
Palm V reading device and a chance to win $10,000.

5. Host a forum on your site where people can interact fully and
you can share your knowledge and offer suggestions. It’s a
great way to help others and get these people visiting your site
often because they want to know you as a real person. Without
a chance to interact with you people lose interest.

Allow your visitors to post a message or reply to other
messages. They will check back every few days for new
messages or replies. To find these services, do a search on “free
webmaster resources.” Two specific ones:
http://www.delphi.com and http://www.evryone.net. Check out
this discussion group http://www.ablake.net/forum/

6. Remind your visitors to bookmark your site. Tell them you
update material every day or week. If you omit this, you pass
up a great opportunity to lure repeat, loyal visitors. You want
more visitors, and you want them to spend a lot of time on your
site. The more time they spend on your site, the more likely
they will check out your products or services pages.

The biggest complaint from clients is that they get hits, but not
enough sales. When you follow the above tips, you’ll be much
more likely to succeed at increased sales.

7. Serialize some of your content. If visitors get it all in one visit,
what’s to keep them coming back?Put one part of an article,
special report, or excerpt from your book on your site each
week or so. Let people know this through your ezine.

8. Post a monthly special only for your Web visitors. Call it
“Discount of the month,” or”Freebie of the month.” Without
incentives your audience will go elsewhere. Go to your files
now, and see what you can use. This fabulous technique has
worked well for the author.

9. Enjoy the journey. Each day, you can learn something that
will make your Web site more real, more YOU. Let your
passion show! Add some personal information such as the
personal column. ‘The Coach’s Corner” is a new column in the
ezine, “The Book Coach Says.” It mentions personal writing
and marketing set backs, boo boos, along with a tip or so. Put
personal messages on your site too.

10. Allow everything you do on the Net to be easy and fun. If
you don’t love to create ad copy, or if you don’t like the technical
side, delegate it to someone who loves it. Do what you do best
and hire the rest. It’s far smarter to eliminate all struggle from
your adventure, so you will shine at what you do.

The biggest complaint from clients is that they get hits, but not
enough sales. When you follow the above tips, you’ll be much
more likely to succeed at increased sales.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” blog Q & A at http://www.bookcoaching.com and over 185 free articles.

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Email her at Judy@bookcoaching.com or Cullinsbks@aol.com
Phone: 619/466-0622 — Orders: 866/200-9743