Guess Acquires Eyeglasses Firm Instead of Only Licensing Brand Name
January 19th, 2010The 1980’s were good years for Guess brand. It was then that, in a move that still impacts the fashion industry and consumerism, the Guess label jumped into designer eyewear. In January of 1989, as other powerhouse fashion businesses were still ringing in the New Year, celebrating their successes during New York City’s fashion week, and looking towards what they were going to send down the International runways during the Spring. At that time, Guess brand was preparing to announce a venture that would have a fundamental affect on the fashion industry over twenty years later. On January 131989, Guess brand announced that they had purchased, not just licensed, an eyeglasses firm. Thus, Guess Eyeglasses was established.
Today, as the Guess brand prepares to ring in another New Year and commemorate the anniversary of their eyeglasses coupe, you can ring in your New Year as well with creation that two decades later is still as relevant as ever. Celebrating 28 years in the fashion industry, Guess keeps their commitment to quality with a premium line of eyeglasses. When it comes to fashion, the Guess brand is very devoted to customer satisfaction. They offer a full selection of accessories to go with their clothing, including a line of name brand designer eyeglasses. Beginning as a family business with their first location in California in 1981, Guess is regarded an iconic brand in the U.S. and around the world. Guess eyeglasses continues to build on their 20-plus years of design expertise.