The Anarcho Geek Info Center

Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the “new and more efficient” way of exchanging important information, it would seem that more companies would find it valuable to brand their CD-Rs also.

Most CD-Rs purchased by businesses come from retail office supply stores. These generic CDs usually have the logo of the retail store or disc manufacturer printed on the label. So why promote the store that sells the media? Companies are missing an excellent opportunity to brand themselves in this manner!

Another positive to branding with this type of media is in the perceived value of the media itself. People tend to keep CD-Rs because they are perceived as something of value.

To make sure that you don’t miss this important branding opportunity, here is the solution! Find a CD duplication vendor who will provide your company with branded media. Yes, you too can brand your company by arranging to have your logo screen printed on each piece of blank media you purchase (ours is pictured above). Also, the quality of the media will be much higher than the media you purchased at the retail office supply store.

When artwork for your company logo is created for CD-Rs, enough room should be left on the disc to write specifics about the disc’s contents, such as version number, serial number, a date, a person’s name, etc. A process called Perfect Printing is an option for customizing this information after your company logo has been screen printed on each blank disc. The combination of your screen printed logo and the Perfect Printing of specific content will give your media a more professional look. Furthermore, anyone looking at your discs will see your company name over and over again.

So, what are you waiting for? Start branding your media today!!!

To find out more information visit on how to brand your CD-Rs visit www.spinergymedia.com.

Article by:
Adam Platzer
Spinergy
CD Replication, CD Duplication, DVD Replication, DVD Duplication, CD Screen Printing
Phone: 800-333-1428
http://www.spinergymedia.com

What about me? Are you asking yourself this question? If not you
should be. Don’t wait until you are in crisis mode when you are
losing your job or your business before you think “what about me?”

Here are a few points to consider.

No one is indispensable. What’s your best option to make yourself essential?

What would happen if you lost your job?
Are you expecting a raise this year? How much?

What would happen if you were asked to locate?

What would you do if you suddenly decide you can’t stand your job anymore?

Get the picture. Keep these considerations in mind and put
yourself in the forefront of this thought process.

So what about you? Are you waiting for the ax to fall or are you sitting on the sidelines letting events carry you along? Are you
actively pursuing avenues that will help you manage your destiny
rather than it managing you?

I’m always amazed but the number of colleagues who come out of
the woodwork when they get in trouble. I have been providing them with a game plan for years, but it has fallen on deaf ears. When the going gets rough they then call for help.

The best advice I can give is to be proactive. Get a routine
established in self- promotion before it’s too late. Plan a self
promotion activity every week so that you constantly focus on
your visibility.

Here are some self promotion ideas for consideration:
Write an article.
Make a speech.
Write a press release.
Enter a competition.
Get an interview.
Start an e-zine.
Get a personal website.
Pick up the phone and call old contacts.
Send out a clever “how are” you card.
Give a testimonial.
Attend a conference.

Does that give you enough ideas? Every week you should schedule
at least one of the above activities. The summer is an ideal time to get started because work is a little less hectic. Here’s a hint. Use the dog days of summer as a theme. Have a lot of fun
with this one with great cards, funny dog cartoons and other
creative ideas.

FYI: Dog Days is the name for the sultriest period of summer,
from about July 3 to Aug. 11. Named in early times by observers
in countries bordering the Mediterranean, the period was reckoned as extending from 20 days before to 20 days after the conjunction of Sirius (the dog star) and the sun.

So happy dog days of self promotion. Get busy because the next
time I hear from you I don’t want to learn you have “gone to the
dogs.”

JoAnn Hines’ specialty is PACKAGING PEOPLE. Whether you want to be paid more, you just lost your job, or you want to progress in the one you have, Ms. Hines advice and expertise can help you transform your personal brand. She can show you how to package yourself and make your brand a hot commodity. It’s easy once you know the ropes and begin to utilize her insider’s secrets. She shows you step by step how to increase your visibility, credibility and marketability with easy to use tutorials and templates.

It is time to get started “Packaging Yourself.”
Email me the Chief People Packager @ pkgcoach@aol.com

We humans are of our own nature. We love to buy and sell, trade period. We trade money for things and to get things for our own benefit and of course of the people that we love, and that is the small engine that drives us to get better jobs and always want to success so we can move up and be able to trade to get better things. When it comes to the daily things that we eat and drink, branding has really become a thing that we focus on and pay close attention to. This starts from the morning until we fall asleep. We only drink only certain type of coffee in the morning, very picky about the juice that we may eat at the breakfast restaurant that we might visit quite regularly and that we have to wait in line, although there is another similar restaurant just across the street. As our day progresses and we encounter the fact that we are craving a soda, we may have to put a little extra effort on this one because we only drink one brand and if one place is out we keep searching until we find, our preferred kind, and so on and so on.

Branding has really become a huge positive effect on today’s people by today’s marketers, and really has an astounding effect to where people feel committed to one product and will not even dare to try the other that may taste just like it and that in fact is more economical. As a consumer one should always keep an eye out for trying new things, you might be pleasantly surprised and might be a little more open minded.

Many marketing and account executives who sell advertising will ask the question do you want to increase your brand awareness or do you want direct response from the potential customer to come and buy from you tomorrow. Many of these account executives and advertising salespeople separate the two different goals.

Yet if you are in business you know you need the most efficient marketing message to send out to your target market and potential customers to get them in the door, but at the same time you need to build brand awareness and you were very much aware about to.

Why should you the business owner and customer of the advertising have to choose between brand-name awareness and getting people to buy your products and services as soon as possible? The fact is you should not have to choose; you should be able to get both.

If your account executive or advertising consultants cannot achieve this for you perhaps you need to switch to a new plan, new team or a different marketing mix. In other words fire them and kick them out the door if they cannot achieve value for you in both brand awareness and immediate response.

Look your job is to make money in your business and you must create brand awareness to continue the longevity of your business. But if you never make any sales what difference does it make long-term. You see the problem? You need both and you need to use your advertising and marketing dollar in such a way that you achieve both goals. Please consider this in 2006.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth organization like the Boy Scouts and find that it is not politically correct? What happens when the Gay and Lesbian Community or a fringe within their community threatens to boycott your company?

The episode described above happened to my company and it has long past. Believe me I can hold my own, no worries, really good at what I do and very strategic in marketing, but it is troubling to be put in that situation. I was asked once when I mentioned this was: “What is the Gay Fringe is doing to you!”

Well they made it sound like I am afraid, worried or some such non-sense, no way. A little pissed off indeed back then, but hardly worried about my company or our Brand Name in the market place, our customers love us, I know it and I am sure those who threatened figured that out quickly enough. They probably looked foolish in spreading negative comments. In fact this is the feedback I was getting in the market place it happened.

Well the threat to boycott my company came after I refused to stop helping a Boy Scout Group in a community fundraiser. But it did not stop there the BS [which I should not have to use abbreviations] went on for weeks on end. After explaining this I was then asked; “Are these networks of homosexuals involved in the boycotts or in harming your business in other ways?” Yes, indeed they did or tried and it involved abuse of power, actually caused me to lose complete faith in government at all levels, but it was a good lesson, so actually a blessing. You must help the community, but beware, as there are often risks. Consider this in 2006.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

I have two buddies that hunt, Jeremy and Jeff. They get up at the crack of dawn and trek out into the Arizona desert to shoot some animals. I am not a hunter and have a better chance of bring struck by lightning twice than shooting a deer, so I am not invited. Maybe it’s best that way, I kind of side with the deer anyway - hunting just isn’t my thing.

Well this article isn’t about hunting, but I’ve seen the gear they have and preparation these guys go through in order to go after their target. To my surprise I started to see some very strong similarities between how they hunt animals and how I “hunt” prospects for clients when designing their projects. Stay with me, I promise you’ll see…

Personally, I’m not a hunter, but they’ve got the right idea when it comes to attracting and honing in on a target. Instead of doing what they think will work, hunters try to get into the mindset of their target. They adapt their clothes, smell, behavior and thought process all to the targets they are going after. If they are going after deer, they try to think like a deer; a pheasant, think like a pheasant. Designers can learn a lot from hunters.

If a hunter knows little or nothing about his targets, he starves. If
a designer knows little or nothing about his targets, he wastes the client’s time
and money.

Think about it, if your designer knows everything about the groups you’re targeting: their age, their family life, income, likes/dislikes, voting preferences, where they shop, how they shop, etc., how much more focused and effective do you think your marketing message will be?

When you meet with a design firm about doing some work for you don’t be surprised
if they interview you, in fact you should demand it.

At the end of your meeting you should have a solid idea of what the designer can and will do for you. And they should be able to articulate (among other things):
Your business objectives for the project

The target markets you are looking to focus on
Your business’ core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I
mean everything about what makes your targets tick.

Do you want to get the most out of your marketing and design investment, make
sure the designer can say what I say to clients, “The only person who knows
your clients better than me is you“.

Here’s the deal, you as a business owner
have clients you have to reach, that’s what marketing and design does - it’s outreach.
If you hire someone who knows how to reach (or hunt) for these groups of people,
your business will grow, if you hire a designer that doesn’t understand marketing
or how to hunt for your customers…well, your business starves.

Does that make sense?

Thanks for taking out of your day to read this article; please contact
me at 480-391-0704, or email me at comments@candographics.com and let me know
how this helped you.

Now, if you’ll excuse me, I have a gunny suit to try on.
Happy “hunting”

Jeremy runs the only business savvy graphic design firm who helps companies build more confidence and credibility into their business identities. “I help you take your business’ vision and shape it into a company identity that will make you look better, feel better and have more confidence about your business.”

Like the article?

Email Jeremy today at comments@candographics.com for your choice of a free insider’s bulletin:
“How to Choose the Right Marketing/Design Firm for You” or “Top Ten Questions Designers Don’t Want You to Ask Them”. You’ll also want to check out the “Can-Do Confidence Builder”. Emailed weekly, the Confidence Builder provides you with essential marketing and design insights that help you get the most out of your marketing/design investments and help you to stay one step ahead of the competition.

Remember to include in your email your name, which Insider Bulletin you would like to receive and any additional feedback.

Learn more about Jeremy and how you can gain a competitive advantage with a better brand by visiting http://www.candographics.com.

Make More Money Making a Name for Yourself

Calling all realtors, financial planners, insurance brokers,
multi-level & network marketers, and anyone else who
works in the precarious and often misunderstood position
of operating under a large company brand umbrella yet
operating as a separate business unto itself. You may find
that you’re standing under the umbrella and you’re still
getting wet– not enjoying the unlimited personal and
financial rewards that business opportunity offers.

Do you have trouble distinguishing yourself from another
person working under the same umbrella brand? Do you
feel the sting of this coming from the cubicle right next to
you?

Do you sometimes feel that you don’t get the support that
you thought you would from the umbrella brand? Or, find
your requests to the corporate office ignored?

Do you experience the pinch that comes from needing to
tow the corporate line and the expectation to create your
financial success as if you were operating your business as
your own?

You can stop looking around. I’m not in your office. Really.
You can stop looking around and you need to stop relying
on the brand umbrella that you thought would provide you so
much. Staying under there will only cause you more
discomfort and take you further from fulfilling the dreams
you had when you first started.

Don’t look so dejected all is not lost. There’s something you
can do to turn the entire lose-lose situation around, but you
have to be committed to being really successful and
devoted to being truly happy. Not everyone is cut out for that.
Are you?

Often, I have been hired to distinguish top-performing
realtors from other realtors –their competition. Ninety-eight
percent of time, the first thing my job calls for is to open the
grip they have on their brokerage firm. You read it right, their
grip on, not the grip the firm has on them. Once their clutch
is relaxed, I can then successfully guide a real estate
professional (or any type of broker or salesperson) to
develop their own business as a brand; all the while
honoring the larger umbrella brand that provides them the
credibility and product value they need to cultivate their
business. Working with an umbrella brand is a blessing,
but it is not a crutch!

This applies to financial planners and insurance brokers as
well with added attention given to the sensitive legal
requirements of the larger institution. While a financial
planner or insurance broker may drive everyday to an office
building, park in the garage, walk past a receptionist sitting
under the big brokerage logo, they eventually walk into their
office or cubicle, sit at the desk of their own business and
are responsible for getting their own clients and generating
their own financial success.

Multi-level marketers and network marketers need to take a
good step back from the brand they are selling because the
umbrella brand’s grasp is often even tighter. This keeps the
majority of MLM participants from ever really hitting the
marks that were promised as possible. The problem is not
that the promised marks aren’t possible. They’re just so
much more difficult to hit coming from the perspective at
which most MLM salespersons operate.

When it comes to creating the business success you want
in any of these or similar situations, it’s not about distancing
yourself from the umbrella brand’s identity… it’s about
creating one of your own.

You need to take into your awareness that people don’t just
buy a product or service, they buy an experience. They buy
something they believe in. They buy a feeling they can count
on– over and over and over. This is where you actually have
an edge over the ‘umbrella.’

The brand conglomerates find it very difficult to meet the
experiential and emotional needs of the customers. They
are just too big. You have the edge because you have what
they don’t; the individual customer and you connect with
them on a daily basis.

It’s what you do with that connection and how you
communicate it that makes all the difference. This can be
broken down into four important key factors:

*
Realize that the umbrella brand is not a job, it’s a tool that
you’ve invested in to assist you in offering a top-quality
product or service. It’s an instrument that both the public and
yourself recognize as of value in your specific field. If you
think of it as one of many possible tools, even if you never
employ another one, you will put your brand umbrella in the
proper perspective and actually be able to use it more fully.

*
Connect your own power to your business, after all, it is
YOUR business. You are responsible for getting clients.
You are responsible for keeping them. At the end of the day,
you have to answer to your own disappointment or success.
Remember, the power in any business is not the image of a
business, it’s not even the idea of the business, its the
connection to the customer. They always will be yours.

*
Establish your own brand voice through all your business
communications. Design your own look and feel to your
materials. Don’t just rely on what the umbrella brand
provides you. Everyone else in your situation is doing that.
Depending solely on the big brand’s voice will not only hurt
you, your customers will find it impossible to separate you
from your competition.

Note: When developing your own materials, you do need to
take into consideration the large brand logo, colors and
even language. After all, not only did you choose that
umbrella brand for a reason, your brand will need to work
along side with it.

*
Know that your umbrella brand may be wary of your
independence but they will most certainly love your financial
success. They may buck some when you begin to deviate,
but remember, going along with their plan is probably
perpetuating your indistinguishable situation in the first
place. Plain and simple… when you look great they look
great. When you make money, they make money. When you
make a lot more, they make a lot more. Period.

It’s quite simple. You can make more money and
experience greater enjoyment doing exactly what you’re
doing and working with the same umbrella brand, if you
simply change your perspective.

By shifting your understanding from working under to
working with your umbrella, you will find yourself using the
‘the big brand umbrella’ as a tool, staying dry AND basking
in the bright sunlight of success.

Kim A. Castle, Co-founder BrandU, Co-Author of Why
BrandU: Big Business Success No Matter Your Size, and
the BrandU Bible, the only step-by-step workbook for
developing your business as a brand.

www.whybrandu.com

© 2004 Castle Montone, Limited Reprinted with
Permission.

Kim Castle successfully helps hundreds of small business
owners grow their businesses and is co-author of the 150+
page BrandU Bible, the only step-by-step workbook that
gives entrepreneurs the tools to develop their business as a
brand and the upcoming Why BrandU: Big Business
Success No Matter Your Size.
Kim Castle’s motto is “Whether your market is the globe or
your zip code, you have the power to communicate your
business as a brand. You just haven’t been shown how…
until now.”

In a small franchising company which is growing fast and always under a cash flow crisis, it is essential to keep all franchisees profitable to prevent lawsuits, maintain royalty income streams and attract new franchisees who see their success in the market place.

Having been a Founder of a Small Franchise Company, which grew rapidly into a Medium Sized Franchise Company prior to my early retirement and sale of the company, I can tell you that the most important thing is to have successful franchisees in the market place. One way I achieved this was constantly motivating the team. Here below is an excerpt of one of the letters I had put out on our Intranet System, which illustrates one strategy of motivation, which worked so well for our franchise team;

“If you wish to have a new car by the second quarter, then write down the type of car, options and color and the date you wish to get it (pick Yellow). Also write down the amount of money you will need to afford it. Then the amount of increased business you will need to buy it and break it down by month. If in the third quarter you want to get lazer eye surgery or take a vacation write down where and how much. If in the forth quarter you want to increase sales by 130% then back it to the first quarter and the then the second and third to figure out the increase you will need to achieve each month to get there. Remember that we need this information to help you achieve your goals, if we do not know what goals you have it will be difficult for us to give you assistance towards those goals.”

I sincerely hope my experience, observations and knowledge in the motivating of franchisees and franchise teams gives you insight to winning in the market place. Please consider this in 2006, because you know what? It works and it is not in the text books, had to learn this one the hard way.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Your Slogan is the “Headline” for Your Business

Tell people in a short phrase or sentence what you want them to know or remember about your business. The best ones conjure up a strong mental image, that will be forever linked with you in their memories. A little wit, humor, insight, unusual (yet relevant) spin goes a long way toward making it stick.

If you don’t stand out during the famous first impression, (or in a later contact) there won’t be anything for them to recall later. They’ll draw a blank - which means they don’t feel any connection to you at all. So few businesses have a good slogan (also called a tag line), yet it’s an easy way to distinguish yourself from the rest.

Finding the Phrase that Defines the Enterprise Isn’t Easy - But is Worth it

Choose one that people will easily relate to and remember. Don’t make it too long or complicated. And avoid the bland phrase that’s not unique to your business. Saying, “We aim to please” could apply to any type of business, and really doesn’t aim very high.

Imagine a much more potent a phrase like, “On-time Delivery or It’s Half Price.” That certainly sets you apart from the competition! People will notice, and they’ll hold you to it. You can be sure they won’t forget it. Your next challenge would be to live up to it.

A printer’s card showing camels in a row and stating, “We take the humps out of problems,” emphasized its service orientation. Notice the words and image reinforce each other. That’s filed in the brain as an image, rather than information. Such amusing impressions are much more likely to be recalled than XYZ Printers.

The Slogan is Your Verbal Logo - Weave the Words and Images Together

A tagline can be as important as your logo, since it delivers your most direct message. It should send a reassuring message that attracts precisely those customers you can best serve. Weave it into your image (via color or font) so they appear as a unit. It’s more powerful and likely to be remembered that way.

Once you adopt one, use it constantly. Put the phrase everywhere the business name or logo appears.

State your slogan aloud at every opportunity. Have everyone who works with the enterprise say it in every business contact, sale, or telephone greeting. And practice saying it with emphasis and enthusiasm - not just another “have a nice day” substitute. Ugh!

The up-beat repetition of the words reinforces the message you want people to recall about your enterprise - with an emotional charge as well. And it helps for you to take the words to heart as business policies and decisions are made. For example, people would note the irony of a slogan promising good customer services, when they’ve just been treated poorly.

Kinds of Tag Lines - Statement of purpose, philosophy, or mission statement - Motto or slogan - Pledge - Policy - Guarantee - Jingle - Pun, joke, or play on words - Relevant quote or aphorism - or a takeoff on one

Defining Your Business Slogan is a Rite of Passage

Finding your unique and powerful slogan isn’t easy. It’s hard to distill a business philosophy or personality into a single phrase. But it is incredibly potent when it hits the mark. The public notices those businesses that have pulled it off in a positive way.

Very few operations have bothered to find an effective slogan, and it seldom happens until other aspects of the business “jell.” That’s the true importance of the effort to find yours.

Businesses that have all their parts working together communicate to the public in a way that other enterprises don’t. And one of they things they communicate: “We have our act together.” You can bet that customers prefer to do business with those that do.

Copyright 2005 Off the Page

Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719) 359-5575

Visual elements are a major part of your business’s brand identity design. The keystone of that design is the logo, but in many cases, the logo isn’t enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo.

A company’s visual vocabulary consists of the secondary design elements that are
used in conjunction with your logo to form your brand identity. The visual
vocabulary is composed of font styles, colors, shapes, layout conventions,
backgrounds, photographic library, text treatments (such as taglines) and even the
type of paper you choose.

These elements should be used consistently throughout your stationery set and
marketing collateral and have the following 9 advantages over use of a logo and
text alone:

• The elements of your visual vocabulary become a graphic language, which takes
your viewer deeper into your graphics and materials. They add visual interest and
continue to tell your business’s story. They are another way that you can
communicate about your business with potential clients and prospects, aside from
the actual words and text about your business.

• Graphics in a visual vocabulary are a method of communication that’s more
quickly understood than text alone. A viewer can absorb the meanings of colors,
symbols, photos, shapes and even font types much more quickly than by reading
text. So, in cases where time is of the essence - when you’re marketing to busy
people, creating motion graphics such as animations or commercials or designing
items that people will quickly pass by, such as car graphics or billboards, this is an
important consideration.

• Many people have a deeper emotional connection with graphics than they do with
text. Customers will be more likely to form an emotional bond with your brand and
company if you use more graphics, as opposed to just using your logo and text on a
letterhead, business card, datasheet or brochure. Color and photography are two of
the most effective visual vocabulary elements to use to affect this emotional brand
connection.

• You can communicate some of the “personality factors” of your business through
your visual vocabulary. You can make your company look more professional or
people-oriented, more contemporary or traditional or communicate any of your
company’s values by varying the shapes, colors and fonts used as the surrounding
visual vocabulary. So, if you choose your vocabulary elements carefully, the story of
the personality of your company can be told through those elements.

• Using a visual vocabulary consistently throughout all of your corporate materials
will automatically make your materials look more coherent, credible and
professional, through the repetitive use of consistent elements.

• The right combination of visual vocabulary elements can also make your materials
more eye-catching. When your materials are in competition with others - in a stack
of proposals, on a table with other brochures or even a postcard coming out of a
crowded mailbox - they’ll have a better chance of getting noticed when they are
designed with stunning and unique visual vocabulary elements.

• Forty percent of viewers better remember visual elements. A visual vocabulary will
increase the memorability of your materials as well, since people will have more
visual elements to remember in your materials.

• Elements of the visual vocabulary can reinforce your logo to help quicken the
brand recognition building process. One common way that we do this is to use a
large version of the company’s logo, or a portion of the logo, as a watermark on the
letterhead, business card, envelope or website. Not only does this vocabulary
element effect add visual interest, but it will help to speed the time that it takes for
your potential customers and existing clients to recognize and remember your
brand.

• A visual vocabulary becomes a tool kit from which you can easily pull visual
elements to create new marketing materials. If you have a business card and
brochure and need to create a post card quickly, then many of your visual elements,
such as color scheme, font styles and even layout and photograph choices can be
pulled from the existing marketing materials and rearranged to create a new piece.
This is especially convenient when you have a short time or low budget to produce
new marketing materials.

The bonus function of a visual vocabulary is that when you’re doing a special
promotion, launching a new product or extending your services or product line, you
can vary elements of the visual vocabulary or even develop a new set of visual
vocabulary elements, to make the materials for your new promotion stand out.
While consistency throughout a campaign is important, the elements of your visual
vocabulary aren’t as set in stone as your logo. This is especially effective when you
work just with the colors and drawn elements and leave the text and tagline
treatments the same. That way, your materials will still be partially consistent with
your other company materials, but you can give your new product or promotion’s
materials a voice of its own.

Adding some visual vocabulary elements to your brand identity makes
communicating with your audience easier, quicker and more emotionally charged.
This gives you a highly effective way to increase your visibility and memorability.
When used correctly, they can increase your credibility as well. They even can help
add some personality to your brand identity and can make future marketing
materials easier to develop. And, unlike your company logo, you can modify the
visual vocabulary elements you use from time to time to spice up your business
communications.

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic
design expert. She has been helping small businesses grow with bold, clean and
effective logo and marketing material designs for over a decade. elf design offers
the comprehensive graphic and web design services of a large agency, with the one-
on-one, personalized attention of an independent design specialist. Erin works
closely in partnership with her clients to create designs that are visible, credible and
memorable - and that tell their unique business stories in a clear and consistent
way. For more information about elf design, please visit: Logo design at http://www.elf-design.com