The Anarcho Geek Info Center

Is it possible to take a normal offline service business like a legal practice, private medical practitioner or even a real estate business and make money with it from the Internet?

As someone who’s been doing this since 1996, I say the answer is a resounding “YES”.

If you are a business owner, or even an affiliate marketer, you know how hard it is to make a living online.

Many so-called Internet Marketing gurus will tell you that the only way to make money online is to create your own information products, hype them up with a completely fictitious sales letter and then sell via Clickbank, allowing an army of keen and eager affiliates to do your marketing for you.

Whilst that can and does work, there are other paths that are equally successful.

I know from experience, having made my living online by using my own web sites to promote other people’s businesses.

The business I chose were all service oriented. The reason for this is that a service business typically has a low overhead in order to provide the service.

I found that they were more willing to provide me with a larger share of the fees I was able to generate.

The key is to use sales language and “speak” to the businesses clients in language that they understand and respond to.

For example, there’s no point using a 5 page sales letter when you’re trying to sell the services of a conservative legal practice - it just won’t work.

The other key thing is to build the web site in a way that it looks to be providing objective advice.

People like objectivity when they are buying.

The sites I tend to concentrate on are business to business sites. I just don’t like selling to individuals, as they have less money to spend and are infinitely more fussy than a corporate buyer who typically just wants the facts.

My approach works and through various web sites, I have attracted the business of quite a few household name clients for my clients.

The great thing about the way I do business, is that I don’t necessarily have a client when I build my web sites.

Instead, I build a web site based on a certain topic and then quite literally build a business around it.

The sales copy doesn’t have to be blistering hot, it just has to be convincing and contain a strong call to action for the reader on the particular web page.

Make that call to action strong enough and the customers will come knocking on the door and there will be no need for cold-calling. The web site does the selling for you.

Of course, it’s not just down to the sales copy. There are a number of tools that can be used very effectively in order to make selling services online extremely easy.

For more details, please visit http://www.sales-letters.co.uk

David Carter is based in the UK and has been involved in selling services on the Internet since 1994. In 2002, he became a full time Internet Marketer with a special interest in domain names and now owns more than 1000 names, which he uses to drive traffic to his various sites. His main business site is www.hollywood-internet.com.

This article may be publiched on other web sites providing this author information is left in tact.

Implement these smart sales marketing secrets and
you’ll be capable of selling any product fast.

1. Sell your products at a wholesale price to retail
web sites. You could sell them individually or in
bulk.

2. Set up joint ventures with other businesses to
sell your product to new customers. They can
introduce it to their customers for a set price.

3. Allow other web sites to sell your product for a
set commission. They can take a percentage of the
sale and send you the rest of the order to drop ship.

4. Sell your product through an affiliate program.
You just pay people a set commission for each of
their sales or click throughs.

5. Sell people the rights to reproduce your product.
You could sell them straight out for one price or
collect royalty payments from each sale they make.

6. Set up a cross promotion deal with another web
business. Allow them to sell your product as a back
end product to their existing customers base.

7. Sell your product in a package deal with other
web businesses. You can both advertise it and split
the profits.

8. Rent your products out for a set period of time.
It’s like selling but, you get the products back to
rent again.

9. Allow people to subscribe to your products. It
works best when selling info products, services or
memberships.

10. Allow people to lease your products. It’s like
renting them but they have the option of buying at
the end of the lease.

May you succeed in your sales marketing and make a lot
of money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”, (internet income) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”…

Schuh, the UK’s leading independent fashion footwear retailer
have just launched their 2005 Summer Sale with reductions
available on a range of top brands including Adidas, Puma, Nike,
Converse, Kickers, Ted baker, Destroy, Scholl and Caterpillar as
well as Schuh branded footwear.

Having further expanded the Schuh store network with new stores
in England and the Republic of Ireland so far this year, there
is probably a Schuh store near most people. Alternatively, with
sale reductions and order tracking available online and delivery
to home or work addresses possible, internet shopping with Schuh
couldn’t be easier. While online, why not register to receive
Schuh e-mail updates and be the first to hear about new styles,
special offers, competitions and what’s hot at Schuh? There is
even the chance for everyone who registers to win pair of shoes.

As the store network grows, so to does Schuh’s online presence
with more shoes than ever available online. The latest edition
of Schuh magazine is now online with all the latest fashion
trends and news as well as what’s been seen where in the press,
celebrity style and all you ever wanted to know about Schuh.

Schuh is at the leading edge of the UK fashion footwear industry
having come a long way since the first store in the North Bridge
Arcade, Edinburgh opened in 1981. The Schuh store network has
grown to over 60 Schuh stores and concessions. You can shop
online at http://www.schuh.co.uk or http://www.schuh.ie, by
visiting any of our stores or concessions throughout the UK and
Republic of Ireland or call us on 0845 307 2484 (UK orders) or
1800 411 084 (ROI Orders).

Another key reason why companies suffer from 80/20 performance is their processes for hiring, training and managing salespeople rely almost entirely upon subjective information. Think about it:

• What are resumes? They are an individual’s subjective portrayal of their capabilities and experiences.
• What occurs during an interview? Interviewees attempt to package their responses to questions in a manner that will make the best impression. Meanwhile, interviewers are forming personal opinions about candidates’ qualifications for the position.

I’m not suggesting that subjective information is useless. Subjective information is a valid and valuable component of any “people decision”. However, if decisions based solely upon subjective information produce an undesirable result 80 percent of the time, doesn’t it make sense to consider making a change?

One way to introduce objective information into the sales recruiting process is through specialized sales assessment tests. I’m not referring to personality or behavioral tests like Myers-Briggs or DISC. Those types of tools can be useful for learning how to communicate more effectively with someone. However, I have not found them to be useful for predicting whether someone will succeed in sales.

The specialized sales assessment tests that I’m referring to identify an individual’s strength or weakness in the following areas:

• Sales Drive: Does the individual enjoy presenting, persuading, negotiating, and motivating others?
• Emotional Toughness: How rapidly does the individual rebound from rejection and sales cycle roadblocks?
• Reasoning Ability: Does the individual ask good questions? Can they dissect answers and pick out the pieces that will help advance the conversation toward a desired end result?
• Service Drive: How interested is the individual in building relationships and helping others?
• Assertiveness: How self-assured is the individual? How effective are they at convincing others to take action?
• Attitude: Does the individual perceive a glass to be half-empty or half-full?
• Communication Skills: How precisely does the individual communicate, both verbally and in writing?
• Competitiveness: How competitive is the individual?
• Energy: Is the individual always “on the go”, or do they need to be prodded into action?
• Independence: How readily does the individual accept direction from others?
• Learning Rate: How rapidly does the individual learn new information?
• Tolerance for Administration: How willing is the individual to perform administrative activities?

Specialized sales assessment tests can also help existing salespeople that are struggling. How? First, they can be used to determine whether these individuals should be in sales. If an individual doesn’t have the talents required for sales success, there may be other roles in your organization where their talents and interests can be applied to mutual benefit. If no such positions are available, the kindest thing you can do is let them go. Why? Because it is no fun to continue to struggle in a job that is a poor fit!

Second, specialized sales assessment tests can help identify each salesperson’s unique training needs. Here is an example:

Two salespeople, Beth and Bill, work for the same company. Beth is weak in Sales Drive, which makes her reluctant to ask for orders. Bill is weak in Emotional Toughness, which makes him sensitive to rejection and limits his prospecting effectiveness. If Beth and Bill go through the same sales skills training course, how much improvement in performance should their employer expect to see?

The answer is little or none. Why? Because Beth and Bill have completely different training needs that will not be addressed by basic sales skills training.

Beth would benefit the most from attending an assertiveness training class. She also needs coaching to help her recognize that failing to ask for orders denies her customers valuable solutions to costly business problems.

Bill needs to learn to not take rejection personally. He could also benefit from training that teaches positive thinking and other motivational techniques.

Unfortunately, unless Beth’s and Bill’s unique training needs are identified, and targeted training is supplied to address those specific needs, there isn’t much reason to expect their performance to improve.

Conclusion

Many “80/20″ sales performance differences result from relying too heavily on SUBJECTIVE information when hiring and managing salespeople. Adding OBJECTIVE information (gathered by specialized sales assessment tests) to these “people decision” processes can dramatically increase the proportion of top performers on your sales team and improve the performance of existing sales team members.

Copyright 2005 — Alan Rigg

Sales performance expert Alan Rigg is the author of How to Beat the 80/20 Rule in Selling: Why Most Salespeople Don’t Perform and What to Do About It. His company, MySalesTest.com, provides specialized sales assessment tests that help business owners, executives, and managers DOUBLE sales by consistently hiring top sales performers. For more information and a FREE special report, visit http://www.mysalestest.com.

A young guy from New Jersey moves to California and goes to a big “everything under one roof” department store looking for a job. Instead of going to the Human Resources Department, he asks to see the store manager. He tells the manager that he wants a sales job: He can quickly determine if a shopper is a real buyer, and he can close most of the Buyers.

The manager says, “Do you have any sales experience?”

The young guy says, “Yeah, I was a garden equipment salesman back home in New Jersey.”

Well, the manager liked the way the young guy spoke, so he offered to put him on trial for a few days as a Sales Trainee. “Start tomorrow. Just report to the floor manager on level one. I’ll come down after we close and see how you did.”

His first day on the job was rough, but he got through it. After the store closed, the store manager came down. “How many sales did you make today?”

“Just One.”

The boss says, “Just one? Our salespeople average 20 or 30 sales a day, with an average gross of about $1,500 each. How much was your one sale for?

The new guy says, “$111,447.23.”

“Over one hundred thousand dollars? What the heck did you sell?”

“First, I sold him a small fishing hook. Then, I sold him a large fishing hook. Then he bought a new fishing rod and reel.

When I asked him where he was going fishing, he said, “down off of Costa Mesa”. So, I asked him if he wanted to have his own boat down there. He said ‘Yes,’ so we went down to the boat department and I sold him that twin engine 21 foot Starcraftt with a trailer.

But, his Honda Civic couldn’t pull the boat, so I took him down to the automotive department, where he traded in the Honda on a 4X4 Chevy Suburban.”

The manager said, “A guy came in here to buy a fish hook and you sold him a boat and SUV?”

The new Senior Sales Representative says, “No … I forgot about the Tampons. He came in to buy a box of tampons for his wife, and I said, “Well, your weekend is shot, how would you like to go fishing?”

Hopefully, you’re smiling. Now, think about it: Wouldn’t it be great if you could learn to spot a Dream Prospect like the one in the story? Fewer sales with much higher Gross Revenues sounds good, doesn’t it?

It’s time to stop daydreaming, and time to learn how to sell like our young hero. Get started NOW!

©Jacques Werth, High Probability® Selling - All rights reserved.

Jacques Werth, author of “High Probability Selling,” is an internationally respected Sales Trainer and Sales Consultant. HPS graduates are excelling as Top Producers in over 70 industries. Visit http://www.highprobsell.com to read more articles, preview the book, and learn more about High Probability Selling.

It is very common that people who are new to Internet Marketing will face with difficulties writing their own sales copy - a job called copywriting. Nevertheless, it is amazingly easy if you follow these 9 easy ways:

1. Headline
The most important thing in a sales letter is the headline, it can’t be emphasized more. Use a red headline to grab attention. Make sure the headline is catchy, in bigger font, and preferably in the font Tahoma.

2. Attention
You need to start your sales copy by getting the prospects’ attention. After the headline does its job, you’ll need to get your prospects’ attention by telling them what they are seeing here. Tell them right away what they are getting in the sales letter they are reading now.

3. Interest
You’ve got your visitors’ attention, what you need to do next is start telling them a story and have them interested in what you have to offer. Interest them by mentioning what You have for Them - them, them, them, you’re always thinking of the benefit on Their side!

4. Desire
When they are ready to know what you want to offer them, then it is a good time to make them want it more. Mention how your product is able to change their lives, tell them how bad things can turn to good after getting your product - always remember that it’s about them, not you!

5. A Call To Action
Already have them thirst for your product deeply now? Great - you are now going to sell them the product. Urge them to buy your product, tell them that they must have this product of yours.

6. Long Copy
It is proven more than enough that direct sales letter with a long copy of a single page works the best to sell a product. This way you can list out everything your prospects need to know and wouldn’t let them have a moment to be confused at all. You get their attention, interest them, explain everything, get their desires out and Bam - sell them the product.

7. Testimonials
Nothing is better than a proof from people who have their lives changed because they purchased your product. By providing testimonials, you get a third party to support you and that urges your prospects into buying more easily. We rather purchase something people recommend, don’t we?

8. Clean and neat sales copy
You don’t want to clutter your sales copy with fancy colors, graphics and so on. It is important that your prospects focus more on your words, the texts rather than the design of your sales letter, color of the background etc.

9. Write a story
A good sales letter will need to hook its readers without fail. We are used to finishing a single task - in this case, a story since young. Ever watched an exciting movie and stopped in the middle because you need to accomplish some other things? It feels voided if you do so, right?

This is the same case, people will try and finish every story they read, especially an interesting one. If you can write a good story and keep your prospects hooked right down until the order button, you succeeded.

Seth Chong is the owner of IMViral, one of the largest, biggest viral Internet Marketing Newsletter being spread around the world. To get his Newsletters(worths $197) for Free guaranteed to boost your online success, click here: www.IMViral.com