The Anarcho Geek Info Center

Finding a Website Hosting Provider can be a daunting task. There are many providers out there, offering many different services, at many different prices. So, where do you begin, and how do you narrow your choices down? Hopefully, this article will help to clarify some of your questions and get you and your website on line.

Type of Website

When looking for a website hosting provider you first must consider the type of website you want to have now and in the future. Is it going to be:

1. Informational

2. E-commerce — if you are going E-commerce route, you should make sure that the hosting provider will or can provide a hosting program that is e-commerce ready. Why? You can get up and moving a lot faster — and will eliminate additional research.

3. Are you looking to put up more than one site? You always must consider growth, and diversification on the Internet.

Now if you’re contemplating having both an informational and a e-commerce site, you must make sure that the hosting provider can fill your needs now and in the future, when you add the additional website to your building business.

Primary Technical Considerations

Some of the primary technical aspects that you should consider are:

1. Is the hosting site up 24/7 with little down time? You will need to do a little research in this area, because I know of no quicker way to lose a customer — than having a customer click on your site and finding that your website is unavailable.

2. Technical support — are they available 24/7?

3. How much Bandwidth (Traffic) does it allow?

4. How much storage does it offer?

5. How often does the hosting provider backup your files?

6. Does it offer programs that include growth for your online presence?

7. Does the hosting provider offer traffic statistics?

8. How many email addresses does the hosting provider provide you? You will need more than one.

9. If you are contemplating moving to another web host provider, does the new provider offer the expertise and/or the service to redirect your website to their servers?

10. What additional services do they provide for the price? Example: domain registration, renewal process for your website, preinstalled scripts — for blogs, Site Builder(to help you build your site for those that have no knowledge of html), maybe even content.

11. And what additional services do they have available, if you need to have them in the future?

As you can see by the questions that I have asked, there are many options to consider when choosing a website hosting provider. And the above questions should be asked, according to your needs.

How Do I Get Through The Maze

How do you get through the maze of providers? The smart thing to do is to create a list that prioritizes the items first by what you need, second, by what you want, third, by what you don’t want and finally, by the price range that you will be comfortable paying for the service. Take your time, and don’t be afraid to ask questions of the provider if you do not find the answer on their website.

Finally, remember that your website hosting provider is one major part of your website success. You need a provider that can keep your website online, and supply you with the service or services you need to move your business forward.

Vickie J Scanlon — Visit her site at: http://www.myaffiliateplace.biz for free tools, articles, ebooks, how to info, affiliate opportunities, webhosting, software and computers — all geared to help the affiliate/small business person online.

If you have an Internet business, then you have a need for quality, fresh content. It has been said that the more content means a greater chance of attracting web visitors.

So basically, more content means more visitors which means more m*ney!

But what if you really hate writing or can’t think of ways to get more content?

If that is the case, then here are six great places where you can easily add quality content to your website.

Google Alerts

Google has a service that sends news, press releases, and website information to your email account. Easy to set up, you enter a search phrase and Google Alerts will send you updates about that specific topic. You easily take this information and create a 100-150 word summary that can be entered into a blog or news section.

To get started, you can check-out Google Alerts: <http://www.google.com/alerts>

Public Domain

There are tons of books, magazines and websites full of great content that can be easily copied to your website. Called Public Domain Works, this is content that is written by someone else which has no copyright protection. You have the legal-right to take it and use it for your own purpose. By using public domain works, you can easily create sites with thousands of pages.

Some of the better places to find Public Domain works are <http://www.firstgov.gov/> or
<http://www.gutenberg.org>.

Articles

By using other people’s articles, you can easily add thousands of pages to your website. If you go to an article directory, you can find a large variety of web articles that are related to your topic. In addition, most of these articles are quite informative and provide quality content to your web visitor.

Two of the better places to find quality web articles are <http://www.goarticles.com> and <http://www.ezinearticles.com>

Outsource Your Content

If you have a little c*sh to spend, you can easily hire someone else to write tons of web content. What I usually do is find about 30-50 profitable keywords in my niche and hire someone to write an optimized article of 400-600 words. Usually you can find authors for around $8-$10 per article. So for a small-investment, you can get great content that is unique and optimized for search engines.

Here are few places where you can find quality (and affordable) people to write content articles: <http://www.elance.com> and <http://www.rentacoder.com>

Private Label Resale Rights

One of the “hidden” places to get quality content is through websites that offer private label resale rights. With private label rights you get full access to ebooks and articles that are written by other people. You have full permission to change or present the content in any way that you see fit. So if you find an ebook with 101 tips on a topic, you can easily turn this material into a series of web pages. You can also take this one step further and create an autoresponder sequence that is tied into your major affiliate-program.

One of the best places I use to get private label rights is <http://www.nicheology.com>

RSS Feeds

A great way to get fresh content is to have a RSS Feed installed on your website. Basically a RSS Feed is a tool that pulls news items from a website or blog. A great trick is to place the RSS Feed on all your web pages, so search engines see that your content is being consistently updated.

What I usually do is use a feed that pulls entries from my own blog. That way, I can control the content and amount of times that it is being updated.

One of the better places to find a good RSS Feed for your website is <http://www.pheeds.com>.

Although I have given you six great places to get content, there is one thing you should know about using it. Many search engines penalize websites for having duplicate content. So if you know that this information is listed on other sites, you need to change or add to the content. What I usually do is add to or alter about 25% of the content. This will help you avoid the duplicate content filter that is used by major search engines.

By utilizing all six of these content sources, you can easily build up a site filled with thousands of pages of fresh quality content that will attract tons of web-traffic. Once this is done, you will see your income soar through the roof.

Scott J. Patterson is not that smart, yet he earns over $12,000 a month from his online businesses. To find out how YOU can build a profitable Internet business, download his fr*e ebook, The Secret-Guide to Home Businesses: http://www.duncemoney.com

Simple Host A Web Hosting Review

Our History: SimpleHost, (formerly wyattweb.com) has been
providing reliable hosting services since 1996, and have grown
to become an industry leader hosting over 10,000 clients
world-wide. SimpleHost.com was launched to make web hosting
simple for the novice and expert alike. We offer powerful web
hosting solutions in one simple package for small to medium size
businesses. We make it simple enough so that the novice user as
well as advanced user can take advantage of all the Internet has
to offer. Since our initial release we have been striving to
raise Internet standards.

Our Commitment: SimpleHost is committed to providing quality
reliable hosting solutions for your business. As our name
implies, we strive to make the hosting experience as simple and
straightforward as possible. The simplicity of our service
allows beginers to get online with ease while our technical
superiority provides excellent service for the more advanced.
Whatever your level of expertise, our support staff will be
there to assist you as needed. Our top priority is to provide
high-quality reliable services and top-notch customer service to
all customers.

Our Network: We may focus on making web hosting simple for our
clients, but the technology behind the scenes is definately not
simple. Our network is maintained by redundant OC-3/OC12
backbones and state of the art equipment. Our servers run the
Unix/Linux operating system for unsurpassed performance and
reliability. All of our equipment is kept in our data network
facility and monitored by our advanced alert system. We are
notified of problems within seconds and are able to respond
immediately to take corrective actions. As a result, we are able
to provide a 99.9% uptime.

Learn more about
Simple Host.

Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil. Start by sketching a layout of how you would like your web page to appear. For example, a simple title at the top, the area in which you would like any content, pictures and so on. Now its time to do some programing!

Don’t let the word programing scare you. Anyone can learn and there are several sites that offer free tutorials. One such site is http://www.w3schools.com/html/default.asp. Although it is not necessary to be a top notch programer to build and operate your web site, you should learn the basics of html. I recommend that you thoroughly learn about tables. They are widely used and with them, you can create a professional looking layout (even as a beginner).

You can use any basic text editor, like notepad, to write, edit, and save your code (html). When saving your work for the first time, choose Text Document for type of file, then save with the extension htm (for example index.htm). Your home page (the first page people usually see) is normally saved as index.htm. To see how your page looks, double click on the file and it should automatically open up in your browser.

Now that you’ve got your web page ready to go, it’s time to find a host (a place for your web page to live). Since this is your first site, I suggest you use Free Web Hosting. Some host will put advertising, such as a banner, on your site as the cost of free hosting. Others will only charge you to register your Domain Name (www.YourSite.com). Be careful not to accidentally sign up for extras such as url protection, spam control, etc. (unless you feel you need them) as they will add to your cost. These sites will have a limit on bandwidth (how much data that can be transmitted per month), email accounts, and maybe a few other things, but are still great for first timers. If later on you feel you need more, then you usually can upgrade. To find a host, just use any search engine and the keyword phrase Free Web Hosting.

Ok! You’ve sketched a layout for your web page, learned some basic html, coded your web page, found your host with the most (couldn’t resist), and registered your URL (www.YourSite.com). Now it’s time to upload (transfer) your file (web page ) to your host. To do this you need a FTP program. FTP stands for File Transfer Protocol. When using this application, there are usually two windows. The left window shows your computer files, and the right window shows the files stored on your host. For a good tutorial and to download a freeware FTP program, FTP Commander, go to http://www.nexcess.net/hosting/support/tutorials/ftp/ftpcommindex.php.

Now you should be up and running. But don’t stop there. Continue to tweak, add pages, learn to link to other pages and sites, and frequently add new content. Who knows, you could eventually learn to profit from your creation.

Visit the authors informational site about Home Based Businesses

Website promotion Internet marketing is perhaps the most
important part of your Internet sales strategy. Without
creativity, your website can get lost among the thousands of
options awaiting surfers online. The first step in defining your
website promotion Internet marketing plan is to set reachable
objectives and make sure you know how to measure their success.
Zero in on the customers that will most likely purchase products
from you. Setting a target market helps avoid mistakes in your
total marketing plan.

Website promotion Internet marketing will help determine what
your website’s visitors are really looking for. The main aim is
to get your visitors to buy something. Give them the opportunity
to cruise your site and not be barrage by pop-ups and other
annoyances. Understand what they want to find on your website
and make it easy for them to locate it. Trust, credibility, and
site loyalty are crucial factors to build into your website.

Another important factor in website promotion Internet marketing
is making your site as appealing as possible. The design is a
critical part of your web site’s image to consumers. Also, the
word content on your web site must make sense. Decide early
whether your web site will be centered on design or if content
will be the most important. When people hit on your website, the
look and feel will significantly affect whether they will stay
for a long time. Is your website a cozy, comfortable place to be
in? Is it easy to navigate?

Ask yourself these questions to determine if your website
promotion Internet marketing is successful. Does your site’s URL
have search engine keywords in the title? Is your site easy to
use for beginners as well as experienced web surfers? Do you
offer easy accessibility for those to contact you? These three
issues should be clear before you start to evaluate your total
website promotion Internet marketing.

Web hosting is a service that allows you to put your website
(domain name) on the internet. After you have thought of a name
for your website and registered the domain name, the next step
is to find a web
hosting service from a web hosting provider.

There are basically three types of web hosting services a web
host will offer. They are shared web hosting, dedicated server
hosting and virtual private server hosting.

A shared web hosting plan is when multiple customers share a
server. Each customer has their own unique domain name. This
type of web hosting service is generally less expensive and is
ideal for those of you who are new to web hosting and are just
launching your first website.

Dedicated server hosting and virtual private server hosting are
types of web hosing services that would be needed for a web
site, or multiple web sites, that generates millions of page
views or hits a day. These two web hosting services are
generally more expensive than shared web hosting.

If you choose a shared web hosting plan, and want to keep the
same web host the entire time you have the website, look for a
web host that offers a virtual private server or dedicated
server hosting plan as well. This way, you will be able to
upgrade as your site becomes popular and accumulates large
amounts of traffic.

Blogging is an abbreviation of “web-logging”. The simplest
definition of a blog is that it is an online log that is
organized in reverse chronological order. It comprises of
comments, declarations, links, or anything else of interest to
the blog writer.

There are two basic requirements of starting your own blog. You
need a software to run a blog and a place on the Internet to
host your blog.

Taking into consideration the above mentioned two factors, there
can be four categories of blogs:

1. Free Software + Free Webhosting 2. Free Software + Paid
Webhosting 3. Paid Software including Price of Webhosting 4.
Paid Software + Paid Webhosting

We have given descriptions of all these four options alongwith
their pros and cons.

We have also given recommendations regarding the suitability of
these options.

1. Free Software + Free Webhosting

This is a completely free way of blogging. Here you pay neither
for the software nor for the virtual hosting.

But there are some drawbacks of this system. It offers very few
features as compared to the paid services. You cannot post
pictures online or design your preferred look for your site.

The companies that provide free software and free domain hosting
frequently place a banner immediately above your site. This
detracts the visitors from the look of your site. You also have
no discretion over the content of the advertisements.

The key advantage of this system is that it is absolutely free.
This option is extremely useful for a newcomer since he/she can
try this method to find if they are really interested in
blogging.

This option is recommended for those people who would not like
to pay anything or for the newcomers.

2. Free Software + Paid Webhosting

This option provides you free software but you will have to pay
for the domain hosting.

There is a cost factor involved in this option. Minimum cost of
domain hosting would be $5 per month but a realistic budget
would be slightly higher, around $7-8. The annual registration
fee for domain name would be about $10-30.

This system will let you do certain things that you were unable
to do with the free one. Here, you can modify the look of your
site and you can also post pictures. But free softwares have
fewer features than paid ones.

This option is highly recommended because by just paying the
cost of virtual hosting and domain registration, you can avail
great features and flexibility.

3. Paid Software including Price of Webhosting

This is a subscription-based option. There are ongoing costs
involved in this option.

You have to pay at least $6 per month for basic services and for
advanced features the fee would be around $15 per month.

The cumulative cost for a year would reach up to $200. That
makes this option a very expensive one.

Apart from customizing the look of your site and posting
photographs online, you will be able to use a software that
provides more features than a free one.

This option is recommended for people who do not want to be
troubled with virtual hosting and software installation issues.
This is the easiest possible solution. It offers great features
but at a reasonably high price.

4. Paid Software + Paid Webhosting

This option provides you paid software and paid domain hosting.

The cost of the domain hosting ranges from $5 to $10 per month
while the cost of the software would be at least $45 (one-time
cost).

This option gives you great amount of flexibility. You can
select your own domain name and have a feature-rich blogging
software.

This option is highly recommended for businesses since the cost
is not a major consideration.

For anyone who isn’t aware what Podcasting is, be advised that
you are missing out on one of the biggest technology trends
since this little thing we like to call “The Internet” first got
started!

Yes, despite all the nay-sayers the popularity of Podcasting is
increasing at an astronomical rate. The question is no longer
whether Podcasting is a fad, but on how large an audience this
new media can sustain!

If you peek back in time, it was around 1994/1995 when the
National Science Foundation opened its main backbone to the
Internet, giving way to the flood of popularity that followed.

Similar to Podcasting now, people in the mid 90’s claimed the
Internet was just a fad and would never amount to more than a
fancy means of research. Of course, with advances in software
and technology, we began seeing pictures, graphics and yes, even
streaming video crop up and it was only a matter of time before
it was adopted by tens of millions, and eventually hundreds of
millions of people.

Podcasting Is Not The Internet!

No, you’re right. Podcasting is NOT the Internet…
technology-wise. They’re like apples and oranges. However,
they’re cut from the same mold and if you were to draw
comparisons between their lifecycles, you will see that
Podcasting has already surpassed the Internet in its meteoric
rise in popularity.

The technology that makes Podcast deliverability possible was
first developed back around 2000, but the first real Podcasters
didn’t surface until the fall of 2004. Yes, 2004! The format was
developed and pushed by two notable Podcasters, Adam Curry and
David Wiener before it was quickly picked up by hundreds of
others and the rest, as they say, is history.

Now, barely a year after Podcasting exploded onto the scene and
was embraced by Podcasters, Bloggers, and Marketers alike, you
can find over 10,000 Podcasts and over 100,000 episodes at
popular online Podcast Directories like PodcastEmpire.com.

In Fact, the adoption of Podcasting has been overwhelming. The
allure of the People’s Radio becomes quickly obvious when you
listen to Podcasts such as ‘Dawn and Drew’ or ‘5 Minutes with
Witchita’ - a real entertainer!

Listeners around the world are speaking out and clearly DO
prefer the frank conversations, great information and raw
emotions that are delivered via Podcast MP3’s!

There Be Pirates In Them There Waters!

Maybe it has something to do with a generation who is still
longing to have their own pirate radio station, like Christian
Slater in “Pump Up The Volume”… Perhaps it’s just that more
people have something to say, desperate to climb above the
masses and make their voices heard…

Either way the ‘Waters of the Podverse’ are filling up with
self-proclaimed pirates, and why not? There is no policing of
the Podcast airwaves, it costs very little to get started and
anyone with something to say can find an audience!

The reason so many of these Podcasting rebels succeed is the
same reason why so many traditional radio stations are beginning
to fail. With no FCC regulators knocking at their doors,
Podcasters don’t need to hold anything back. You can say
anything you want, whenever you want, as loudly as you want. And
listeners are flocking to the raw, honest format.

X Marks The Spot! Arg!

After a solid year (Podcasting was even named Word Of The Year
in 2005!) and a drastic increase in popularity, advertisers are
slowly beginning to come out of the woodworks, enabling some
Podcasters to see a return on their efforts.

Unfortunately though, Podcasting is not yet a medium where you
should expect to become rich overnight and this may be one area
where terrestrial radio stations have an advantage over the
Podcast Upstarts. With gold in the coffers already and more
advertisers lining up each day, it doesn’t really matter what
they do in the medium, traditional radio stations have all the
money they need to keep their Podcasts in the game
indefinitely!

Also, the entire concept of commercializing Podcasting has
become a heated debate, splitting the Podverse in two ever since
advertisers began trickling in last year. The same issues that
we saw in the ’90’s around commercialization Online are starting
to crop up. Podcasters and Podcast listeners alike are refusing
to conform, and many are refusing advertisers outright.

We are slowly starting to see changes in this mentality though
as more and more Podcast Creators are adding commercials and
name drops to their shows to help keep costs down and keep their
content online. And the pervasive fear, that listeners will go
so far as to stop listening if they hear any advertisements,
have so far, proved unfounded.

Walk The Plank, Ya Filthy Skallywag!

Where does Podcasting go from here? Can it survive? Well it was
back in May of 2005 when Bill Gates commented in an interview
with the Frankfurter Allgemeine Zeitung:

“As good as Apple may be, I don’t believe the success of the
iPod is sustainable in the long run. You can make parallels with
computers: Apple was very strong in this field, with its
Macintosh and graphic interface — like the iPod today — and
then lost its position,”

The comment was realistic, but does it also offer some insight
into Microsoft’s own plans?

Microsoft has a proven track history of moving into an existing
and established arena and quickly slaying the dominant forces!
So was Gates simply foreshadowing his own companies venture into
this industry? With the success of Windows Captaining their
ship, Microsoft could be the ultimate pirate, sailing the seas
looking, not for simple treasures, but for entire colonies to
conquer.

So far Microsoft has not made any moves although Yahoo!, on of
Microsoft’s leading competitors in the Online Search world has
jumped into the fray with their own solution for Podcasting and
in typical fashion has released their own directory.

Meanwhile, Apple remains unphased and continues to roll out new
incarnations of their wildly popular iPod players.

You Have The Power!!!

At the end of the day the emerging Podcast Industry will evolve
as it does, without ever consulting any of us, but the
continuing appeal of Podcasts and Podcasting is that, for
possibly the first time ever, you and I have a very real
opportunity to influence mainstream media, or at least, bypass
traditional media and influence the masses; which really amounts
to the same thing anyway.

Overall, you should expect to see sustained growth in Podcasting
in 2006. So, if you have something to say, anything at all, pull
out your eye-patch, slap a parrot on your shoulder and dive into
the world of Online Pirate Radio while the Booty is still
good!

Google is the king of search engines today and it is almost
certain that your website will not get decent traffic if it does
not appear in the first few pages of Google search results. The
converse is also true. If your site is ranked well in google,
you will enjoy tremendous amount of free traffic.

The Problem Other than banning sites that uses illegal Search
Engine Optimization Techniques, Google also put new websites
into hibernation (also known as Google sandbox effect). Famous
SEO techniques such as keywords optimization and linking
strategies will not work on new domain names, ie new websites
will not appear in Google search results for at least a few
months. Instead of trying to outsmart the Google sandbox, why
not focus your effort in getting leads without using Google
Search Results?

As a webmaster and SEO researcher, I have created numerous
websites and many of them are affected by the Google sandbox as
well. This article outlines the techniques that I found useful
in getting hits for my new websites without using Google SERPs.

Forums A good way to start is to post questions or comments in
forums. You will want to include your website address in your
signature so that people can visit your website after reading
your posts. The more busy the forum is, the more your signature
will be exposed and the chances of your urls being clicked will
also be higher. The catch is that you must be friendly and abide
by the forum rules, else your post might be deleted by the
moderator.

Write Articles If you do a google search for “Submit Articles”,
you will find many websites that are looking for articles to
host. Write articles that are related to the keywords of your
website and submit to their sites. Make your articles
interesting and original. Visit the library, do research….etc.
Writing good articles is hardwork but your effort will be well
rewarded. Copying other articles wholesale will only get you
into trouble. This is the most popular SEO technique now but the
problem is many people are spamming links in their articles. My
suggestion is that you do not provide any outgoing links in your
body but make sure you have 1 clickable url of your website in
the author biography section.

Impress Your Visitor During Their First Visit If you can make
your website unique so that your first time visitors remember
you, they will return to your site again in the future. They
might also spread your url around for free. A website can be
unique in 2 ways, either the content or design. Always ask
yourself what makes your website special? There are millions of
websites around, what makes people remember your site?

I personally hate websites that have a 1 column layout and start
off with a header in red:

“Let me tell you a secret, I made 50000 thousand dollars this
month and I want to share with you the secret….”

Websites like these were long out-dated because there are
millions of them appearing everyday in the internet. It only
gives people the impression that the author is thirsty for money
and nothing else. That is the problem if you advertise too much
in your site.

One of the tips in creating effective websites is to make your
index page fit within the window with minimal scrolling. Make
your menu obvious. People are lazy. Make them click on your
links and browse through your site rather than making them
scroll. Use images and design elements to break the monotony of
your web pages. Many websites are ranked very well in Google but
they do not sell. People usually do not stay more than 30 secs
after entering the index page.

Submit Your Site For Competition or Reviews If your website is
very well designed or has really great content, submit it for
reviews. You will get free exposure, recognition and prestige if
your site wins the “Site of the Day”, “Best Web Design Award” or
something similiar. Putting the award on your site gives your
visitor confidence in you and your services.

Remember MSN and Yahoo Many traditional SEO techniques still
works for MSN, Yahoo and other search engines. You should not
stop optimizing your pages even if Google does not like you. Of
all the techniques, I found quality 1 way links to be the most
effective. This is not an article about effective linking
strategies so I will not go into details. Always think of ways
to built up back links. It works for all search engines.

Advertising This is the most expensive option but might also be
the most effective in getting hits for your site. Look for sites
that are ranked well in Google and provide similiar services as
you. Visit their site and see if they provide an advertising
section. If you can, advertise on their index page but be
prepare to pay a few hundred dollars per month at least.

Another proven advertising technique is google adwords. Sign up
for an adwords account at adwords.google.com. Your advertisement
will appear in many websites across the google network, giving
you great exposure immediately. The bad news is that you might
need to pay alot every month.

Blogging I am putting this option last because it is the hotest
topic nowsadays and definitely worth investing. Getting leads
from blogs is an effective technique, no doubt about that. By
actively posting blogs and participating in conversations, you
are exposing your website especially to people who share the
same interests or are in the same industry as you, giving you
quality leads. However, it is also interesting to note that
statistics shows that most blogs just sit there and do nothing.
Therefore, marketing your blog becomes another issue to worry
about.

Conclusion I have only covered a few important tips here but
they are alll valid optimization techniques and will make you
visible to Google in time to come while waiting for the Sandbox
to disappear. There are of course other ways to get hits without
depending on Google. One popular technique is to buy guaranteed
hits. Just search for “get hits” and you know what I mean.
Sometimes, I think that being too dependent on Google is a bad
thing. This gives Google the power to do what they want.

Objectives: Make sure the custom imprinted items and push are associated to or back up well-defined marketing or communications objectives. The targets should not be overly complicated.

Target Audiences: In reaching an target, promotional products political campaign needs to be directed to specific audiences. An objective for each audience should be developed.

Messages: Promotional products efforts must convey a predetermined advertising message to each audience. This content need be clear and concise. No one effort ought attempt to convey too many messages. Usually, most serious results are accomplished when only one or two key items are emphasized.

Idea: An “umbrella” program theme should be developed. The theme should take into account subject matter, audiences and the nature of the item or service.

Originality: Promotional product themes and items should be as original as possible to pique interest.

Utility: Promotional products needs to be practical items that recipients will use again and again. If the item is not used typically, it must be unique or cosmetic and stay in sight.

Follow-ups: Some of the most effective promotional product crusades result in an improved rate of reaction from recipients or permit sales force follow-ups either by phone or in person. In this regard a run can turned into a door opener.

Examples: Mouse pads. make great promotional products.